The maestro and world-renowned A.R. Rahman together with Sayan Navaratnam, the CEO of Malar Group and Shaji Nada Founder, Ideal Group, have joined forces to create the future of immersive experiences through MALARR. MALARR has set up an ecosystem to develop a cycle of value based on content creation, distribution and exhibition of immersive experiences. We are in concert experiences (PRESENT) We are in the XR Studios (TRANSITION) We are in Metaverse (FUTURE).
XR stands for Extended Reality. Similar to Virtual Reality, this concept uses software to create a 3D image of objects and environments. These environments have a wide viewport, which makes you feel fully immersed in the entire experience rather than simply viewing the content through a screen like traditional media. Users can interact with the virtual environment in a seemingly real way, and Malarr is unlocking this future through its ecosystem.
The greatest talent of our times, A.R Rahman is a two-time Oscar winner, he has won, the Grammy, BAFTA, Golden Globe, and Filmfare awards, and has won several National and state awards in India, including the very prestigious, Padma Bhushan, which is the 3rd highest civilian award in India. He is also a successful VR film director with his latest film ‘Le Musk’.
Sayan Navaratnam is the President & CEO of Malar Group, he is excited about expanding MALARR into a global brand synonymous with XR entertainment.
Shaji Nada is the founder of Ideal Group; he has collaborated with Maestro AR Rahman on the first-ever XR movie. He has been a bridge maker to build Malarr's future-proof venture.
MALARR’s mission is to create a platform that combines technology and entertainment to offer a unique and immersive experience. Our vision is to lead the way in cinema, music, and entertainment on a global scale while leveraging cutting-edge technology.